Profile

A results-oriented Product Designer with 9+ years of progressive industry experience seeking a challenging new opportunity. Proven ability to leverage user-centered design principles, adaptability, strategic planning, and data-driven insights to conceptualize and deliver enriched user experiences.

Professional experience

SR PRODUCT DESIGNER - DOORDASH INT (WOLT) | BERLIN, GERMANY
05 / 2023 - Present | Full time

Demonstrated strategic planning and execution capabilities by leading Wolt+ growth projects that achieved a significant increase in the subscriber base, growing from 300,000 to 1.2 million in just 1.5 years. My strategic contributions encompassed: Data-Driven Entry Point Optimization: Utilizing data analytics to identify and implement entry point optimizations, directly contributing to over $100 million in annualized Gross Order Value (GOV) within one year. Forging and Enabling Strategic Partnerships: Collaborating with key business counterparts to drive subscriber growth and engagement. Rapid Country Launches: Successfully launching Wolt+ in new countries, navigating tight timelines and collaborating closely with legal teams.

SR PRODUCT DESIGNER - KLARNA | BERLIN, GERMANY
07 / 2022 - 04 / 2023 | Full time

Demonstrated strategic thinking and leadership in a cross-functional team by contributing to the design and implementation of "Boost Mode." I owned the comprehensive strategy and execution for promotions, Klarna deals, and automated promo code application, achieving an 8% lift in conversion rates. Leveraging strategic foresight, I architected and led the design of a self-service merchant engagement platform, successfully coordinating with a diverse group of over five stakeholders to define and establish the core information architecture for the merchant portal's engagement area.

SR PRODUCT DESIGNER - FOODPANDA / FOODORA (Delivery Hero) | SINGAPORE
09 / 2019 - 12 / 2021 | Full time

Created design system which defined the current visual design language for the apps. The design system improved development and design efficiency by 80%. Lead the design efforts for the groceries domain across multiple regions including APAC and EU. Successfully integrated accessibility, motion and data driven design thinking within the groceries domain. Initiated countless experiments which lead to insights and achieving KRs like increasing GMV by 2.7%. Created a sharing platform for delivery hero’s grocery domain which included all brands under DH.

UX / PRODUCT DESIGNER - THINK RESEARCH | TORONTO, ON
10 / 2018 - 08 / 2019 | Full time

Successfully spearheaded and defined the white labelling effort & strategy for VirtualCare for a large pharmaceutical and the future of the product in a short timeframe. Reduced design debt and brought a new standard to polish on product with the introduction of the Design QA process.

UX / PRODUCT DESIGNER - ACCEDO | TORONTO, ON
02 / 2016 - 09 / 2018 | Full time

Lead and represented design for the North American products during the merger. Successfully established a design language for the product cloud suite with a global team. Defined the design language and design process for Digiflare’s Videa product. Delivered end-to-end designs on professional services projects for multiple content distributors on Roku, FireTV, tvOS, Android TV and mobile platforms.

PRODUCT DESIGNER - SAMPLITS | TORONTO, ON
02 / 2014 - 08 / 2015 | Full time

Designed user experience and interface for Samplits products including: Consumer  widget and portal, the “Click for Free Samples” icon, client portal, and admin portal. Product is well received by multinational CPGs and Ad agencies.

MARKETING / DESIGNER - R.E.D. | TORONTO, ON
09 / 2013 - 12 / 2014 | Freelance

Designed and created marketing materials including print media kits, and the Beckford bar promotional assets.

MARKETING - ROBINS APPLEBY LLP | TORONTO, ON
05 / 2013 - 12 / 2014 | Internship

Collaboratively managed the design and creation of the firm’s new website as well as conducted user specific research to ensure user-centered design for the firm’s new intranet. 

MARKETING - TEAM CRONOS | TORONTO, ON
10 / 2012 - 11 / 2012 | Internship

Supported the VP of business development in creating browser app store promotional materials, including pamphlets, brochures and PowerPoint presentations. Participated in the creation of the Company’s design philosophy and tagline. Organized the information support page, which enhanced and strengthened my capabilities as an information architect. 

Skills

Ui design
Information architecture
Product strategy
Prototyping
Design systems
Presentations
User research

Tools

Figma
Protopie

Education

UX DESIGN
Brainstation
Toronto, On
05 / 2015 - 07 / 2015

INTERNATIONAL BUSINESS WITH HONOURS
Seneca College
Toronto, On
09 / 2010 - 05 / 2012

Volunteer

IT LOUNGE
NKPR
Toronto, On
05 / 2015 - 07 / 2015